Posts Tagged ‘Surrey’

Come on, get out your cocktail shakers

I love being online.  I adore reading blogs, catching up on comments on Twitter and Friendfeed … it’s all good stuff.  But, if you are working out how to use social media for ‘non-tech’ PR purposes, I sometimes questions how far ahead of the curve one needs to be.
Let’s look, for example, at some of [...]

The oldest PR trick in the book (actually it’s behind the dreary survey) comes from a knowledge that, during a big story, journalists’ editorial meetings go something like this:
“OK, the credit crunch story is still everywhere but there’s nothing new to say.  The problem is, the man on the Clapham omnibus is still talking about [...]