I love being online. I adore reading blogs, catching up on comments on Twitter and Friendfeed … it’s all good stuff. But, if you are working out how to use social media for ‘non-tech’ PR purposes, I sometimes questions how far ahead of the curve one needs to be.
Let’s look, for example, at some of [...]
Posts Tagged ‘public relations’
Tech geeks can make the social media space a really boring place to be
The credit crunch is lovely, juicy PR
The oldest PR trick in the book (actually it’s behind the dreary survey) comes from a knowledge that, during a big story, journalists’ editorial meetings go something like this:
“OK, the credit crunch story is still everywhere but there’s nothing new to say. The problem is, the man on the Clapham omnibus is still talking about [...]
An exercise in turning good news into bad by Canon
I was alerted to this story by Robert Scoble over on Twitter. It’s a fine example of very poor PR and Scoble himself blogged about it here.
A day or two ago a good deal of people on the web were getting hugely excited over the new Canon 5D MKII’s video capabilities. Many of them were directing each other [...]
Crushing creativity in business - a ‘How To’ guide
In areas like PR, creativity is key. Not holding back from mentioning ideas and thoughts in a meeting is vital.
Stop trying to make Facebook friends
There’s a very interesting piece over here by Michael Arrington about a new app on facebook. It appears people are using the app to ‘friend-harvest’, which is not something you could publicly say without fear of prison until a few years ago.
As a PR Agency, Loop are reasonably active in the online space and sites such as [...]