Posts Tagged ‘PR’

A couple of days ago I posed a question on Linkedin asking if companies should pay for ideas they got at pitches. It’s not a new theme but an interesting one in the creative industries - I’ve pasted the question and answers below as some of them, while spiky, give a very useful insight.

Shared purchasing (or group purchasing) allow people to club together to purchase an asset, either because they don’t have the resources available to finance the whole item or because it makes better economic sense to share the cost and the responsibility. It involves making an investment and therefore owning a part of the asset (in contrast to time share, in which you only own the use of time).

Tips for all people needing to manage reputation when dealing with the media

A press conference offers the ideal opportunity to communicate with many journalists, but within a formal and controlled setting. It does need to be carefully organised and the following gives a summary of everything which needs to be covered.

Cliniweave, a unique antimicrobial agent has proved to be more than 1,000 times more effective than other agents at tackling MRSA and is likely to reduce infection rates significantly. What’s more, it can be integrated into just about anything found in hospitals (bedside tables, light switches, air conditioning filters, paints, plastics etc..). It makes it impossible for bacteria to survive and for the first time offers a real chance at a truly clean hospital ward.