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Posts Tagged ‘media relations’

Are you here because of our underpants?

There’s every chance you’ve landed on our blog because we recently sent you a pair of our bespoke Y-Fronts in the post. We sent them to you because, as former journalists, we like to try and cherry pick potential clients who are newsworthy and for whom we are confident we can generate news.

What is Shared Purchasing?

Shared purchasing (or group purchasing) allow people to club together to purchase an asset, either because they don’t have the resources available to finance the whole item or because it makes better economic sense to share the cost and the responsibility. It involves making an investment and therefore owning a part of the asset (in contrast to time share, in which you only own the use of time).

Tips For Dealing With The Media

Tips for all people needing to manage reputation when dealing with the media

Role Of Senior Management In Crisis Communications

Invariable it is best to have a pre-agreed group of senior management who will become the Crisis Management Team (CMT) in the event of a major incident.

Don’t be so lazy - pick up the phone

There are certain aspects of working in Public Relations and Media Relations that seem to get ignored because they’re too much like hard work. Maybe it’s because a large part of Loop PR’s ethos is based in our staff members former lives as journalists that we realise the value of that most easy to ignore little device, the telephone.