Posts Tagged ‘loop PR’

There are certain aspects of working in Public Relations and Media Relations that seem to get ignored because they’re too much like hard work. Maybe it’s because a large part of Loop PR’s ethos is based in our staff members former lives as journalists that we realise the value of that most easy to ignore little device, the telephone.

Loop PR Press Release for the Samantha Dickson Brain Tumour Trust
Brain tumour breakthrough now benefiting patients
For immediate release
The National Hospital of Neurology and Neurosurgery (NHNN), London, is implementing a molecular brain tumour test to improve diagnosis and treatment thanks to funding from the Samantha Dickson Brain Tumour Trust.
The Hospital, which is part of University College [...]

Come on, get out your cocktail shakers

The oldest PR trick in the book (actually it’s behind the dreary survey) comes from a knowledge that, during a big story, journalists’ editorial meetings go something like this:
“OK, the credit crunch story is still everywhere but there’s nothing new to say.  The problem is, the man on the Clapham omnibus is still talking about [...]

In areas like PR, creativity is key. Not holding back from mentioning ideas and thoughts in a meeting is vital.