Posts Tagged ‘journalists’

There are certain aspects of working in Public Relations and Media Relations that seem to get ignored because they’re too much like hard work. Maybe it’s because a large part of Loop PR’s ethos is based in our staff members former lives as journalists that we realise the value of that most easy to ignore little device, the telephone.

Email is probably one of the worst used and most abused tools. It’s the tool that gets the PR industry the most flack because, once an under pressure account manager need results, they see the ‘mail merge’ button. Any form of targeting goes out of the window and you (as a client) are used like spam, journalists get hacked off and that’s well before anyone has even considered picking up the dust covered phone in the corner.