Posts Tagged ‘journalism’

Tips for all people needing to manage reputation when dealing with the media

Email is probably one of the worst used and most abused tools. It’s the tool that gets the PR industry the most flack because, once an under pressure account manager need results, they see the ‘mail merge’ button. Any form of targeting goes out of the window and you (as a client) are used like spam, journalists get hacked off and that’s well before anyone has even considered picking up the dust covered phone in the corner.