The following communication principles should be applied in the event of a major incident or accident
Creating and managing YOUR news agenda
PR Week news feed- Wayne Rooney faces 'big rebuild' of reputation after private life allegations
- Nelson Bostock Communications scoops CA Technologies UK account
- Interbank financial payments organisation Swift brings in Fishburn Hedges
- JCPR bolsters agency with appointment of two directors to leadership team
- Audit Commission considers job cuts in preparation for closure
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