The following communication principles should be applied in the event of a major incident or accident
Posts Tagged ‘brand management’
How to save brand reputation through a crisis
Crisis communications is essential for all businesses and never more than now with companies restructuring in the face of the global credit crunch. Crisis communications is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Whether it’s a labour dispute, industrial accident/incident, boycott, or product recall there needs to be a clear corporate response.
