Chessington World of Adventures has linked up with the Good Natured Limited smoothie brand Happy Monkey, to provide a strong marketing offer in a match facilitated by TouchDown,The Brand-Dating Agency ™.
Posts Tagged ‘Brand building’
How to save brand reputation through a crisis
Crisis communications is essential for all businesses and never more than now with companies restructuring in the face of the global credit crunch. Crisis communications is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Whether it’s a labour dispute, industrial accident/incident, boycott, or product recall there needs to be a clear corporate response.
Don’t be so lazy - pick up the phone
There are certain aspects of working in Public Relations and Media Relations that seem to get ignored because they’re too much like hard work. Maybe it’s because a large part of Loop PR’s ethos is based in our staff members former lives as journalists that we realise the value of that most easy to ignore little device, the telephone.
