While many companies continually assess and endeavour to mitigate business risks, every company needs to have in place robust procedures and systems for dealing with a crisis: that is, any situation which threatens the integrity or reputation of the business where significant media coverage or interest is likely.
Posts Tagged ‘Brand awareness’
Don’t be so lazy - pick up the phone
There are certain aspects of working in Public Relations and Media Relations that seem to get ignored because they’re too much like hard work. Maybe it’s because a large part of Loop PR’s ethos is based in our staff members former lives as journalists that we realise the value of that most easy to ignore little device, the telephone.
