While many companies continually assess and endeavour to mitigate business risks, every company needs to have in place robust procedures and systems for dealing with a crisis: that is, any situation which threatens the integrity or reputation of the business where significant media coverage or interest is likely.
Posts Tagged ‘bad news’
How to save brand reputation through a crisis
Crisis communications is essential for all businesses and never more than now with companies restructuring in the face of the global credit crunch. Crisis communications is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Whether it’s a labour dispute, industrial accident/incident, boycott, or product recall there needs to be a clear corporate response.
