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	<pubDate>Tue, 04 Nov 2008 09:38:01 +0000</pubDate>
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		<title>Don&#8217;t be so lazy - pick up the phone</title>
		<link>http://www.loop-pr.co.uk/loop_blog/2008/11/04/dont-be-so-lazy-pick-up-the-phone/</link>
		<comments>http://www.loop-pr.co.uk/loop_blog/2008/11/04/dont-be-so-lazy-pick-up-the-phone/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 09:38:01 +0000</pubDate>
		<dc:creator>PJatLoop</dc:creator>
		
		<category><![CDATA[Loop PR Thinking]]></category>

		<category><![CDATA[Brand awareness]]></category>

		<category><![CDATA[Brand building]]></category>

		<category><![CDATA[Brand recognition]]></category>

		<category><![CDATA[Brand strategy]]></category>

		<category><![CDATA[Build brand awareness]]></category>

		<category><![CDATA[Crisis communications]]></category>

		<category><![CDATA[Crisis management]]></category>

		<category><![CDATA[Disaster management]]></category>

		<category><![CDATA[journalists]]></category>

		<category><![CDATA[lazy]]></category>

		<category><![CDATA[loop PR]]></category>

		<category><![CDATA[Louise Evans]]></category>

		<category><![CDATA[media relations]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[pr company surrey]]></category>

		<guid isPermaLink="false">http://www.loop-pr.co.uk/loop_blog/?p=128</guid>
		<description><![CDATA[There are certain aspects of working in Public Relations and Media Relations that seem to get ignored because they're too much like hard work.  Maybe it's because a large part of Loop PR's ethos is based in our staff members former lives as journalists that we realise the value of that most easy to ignore little device, the telephone. ]]></description>
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		<item>
		<title>Loop PR Press Release</title>
		<link>http://www.loop-pr.co.uk/loop_blog/2008/10/07/loop-pr-press-release/</link>
		<comments>http://www.loop-pr.co.uk/loop_blog/2008/10/07/loop-pr-press-release/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 08:34:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[SDBTT]]></category>

		<category><![CDATA[brain tumour]]></category>

		<category><![CDATA[cancer]]></category>

		<category><![CDATA[loop PR]]></category>

		<category><![CDATA[Samantha Dickson Brain Tumour Trust]]></category>

		<guid isPermaLink="false">http://www.loop-pr.co.uk/loop_blog/?p=126</guid>
		<description><![CDATA[Loop PR Press Release for the Samantha Dickson Brain Tumour Trust
Brain tumour breakthrough now benefiting patients
For immediate release
The National Hospital of Neurology and Neurosurgery (NHNN), London, is implementing a molecular brain tumour test to improve diagnosis and treatment thanks to funding from the Samantha Dickson Brain Tumour Trust.
The Hospital, which is part of University College [...]]]></description>
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		</item>
		<item>
		<title>Cocktail Friday from Loop PR</title>
		<link>http://www.loop-pr.co.uk/loop_blog/2008/10/03/cocktail-friday-from-loop-pr-2/</link>
		<comments>http://www.loop-pr.co.uk/loop_blog/2008/10/03/cocktail-friday-from-loop-pr-2/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 10:37:02 +0000</pubDate>
		<dc:creator>PJatLoop</dc:creator>
		
		<category><![CDATA[Cocktail Friday]]></category>

		<category><![CDATA[alcohol]]></category>

		<category><![CDATA[Belgars]]></category>

		<category><![CDATA[broadland wineries]]></category>

		<category><![CDATA[Christmas]]></category>

		<category><![CDATA[Cocktails]]></category>

		<category><![CDATA[culture]]></category>

		<category><![CDATA[Fruit Wines]]></category>

		<category><![CDATA[loop PR]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Surrey]]></category>

		<category><![CDATA[uk]]></category>

		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://www.loop-pr.co.uk/loop_blog/?p=122</guid>
		<description><![CDATA[Come on, get out your cocktail shakers]]></description>
		<wfw:commentRss>http://www.loop-pr.co.uk/loop_blog/2008/10/03/cocktail-friday-from-loop-pr-2/feed/</wfw:commentRss>
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		<item>
		<title>Tech geeks can make the social media space a really boring place to be</title>
		<link>http://www.loop-pr.co.uk/loop_blog/2008/09/30/tech-geeks-can-make-the-social-media-space-a-really-boring-place-to-be/</link>
		<comments>http://www.loop-pr.co.uk/loop_blog/2008/09/30/tech-geeks-can-make-the-social-media-space-a-really-boring-place-to-be/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 09:42:53 +0000</pubDate>
		<dc:creator>PJatLoop</dc:creator>
		
		<category><![CDATA[Loop PR Thinking]]></category>

		<category><![CDATA[farnham]]></category>

		<category><![CDATA[friendfeed]]></category>

		<category><![CDATA[news]]></category>

		<category><![CDATA[Paul Johnson]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[public relations]]></category>

		<category><![CDATA[Surrey]]></category>

		<category><![CDATA[tech]]></category>

		<category><![CDATA[techcrunch]]></category>

		<category><![CDATA[techmeme]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.loop-pr.co.uk/loop_blog/?p=120</guid>
		<description><![CDATA[I love being online.  I adore reading blogs, catching up on comments on Twitter and Friendfeed … it’s all good stuff.  But, if you are working out how to use social media for ‘non-tech’ PR purposes, I sometimes questions how far ahead of the curve one needs to be.
Let’s look, for example, at some of [...]]]></description>
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		<title>The credit crunch is lovely, juicy PR</title>
		<link>http://www.loop-pr.co.uk/loop_blog/2008/09/27/the-credit-crunch-is-lovely-juicy-pr/</link>
		<comments>http://www.loop-pr.co.uk/loop_blog/2008/09/27/the-credit-crunch-is-lovely-juicy-pr/#comments</comments>
		<pubDate>Sat, 27 Sep 2008 13:31:32 +0000</pubDate>
		<dc:creator>PJatLoop</dc:creator>
		
		<category><![CDATA[Loop PR Thinking]]></category>

		<category><![CDATA[credit crunch]]></category>

		<category><![CDATA[farnham]]></category>

		<category><![CDATA[loop PR]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[public relations]]></category>

		<category><![CDATA[startups]]></category>

		<category><![CDATA[startups.co.uk]]></category>

		<category><![CDATA[Surrey]]></category>

		<guid isPermaLink="false">http://www.loop-pr.co.uk/loop_blog/?p=116</guid>
		<description><![CDATA[The oldest PR trick in the book (actually it&#8217;s behind the dreary survey) comes from a knowledge that, during a big story, journalists&#8217; editorial meetings go something like this:
&#8220;OK, the credit crunch story is still everywhere but there&#8217;s nothing new to say.  The problem is, the man on the Clapham omnibus is still talking about [...]]]></description>
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