It looks like Barack Obama’s new administration is starting as it means to go on by entirely redesigning the White House website. If nothing else is shows the US President’s thirst for the latest web 2.0 trends.
Posts under ‘Loop PR Thinking’
What does the Madoff scandal tell us about the names we should give our children?
Two questions that are unlikely to be asked though are ‘Why did no one predict that the ironically named Bernie Madoff would in fact make off with all the cash?’ and “What has this to do with the names we give our children?”
Don’t be so lazy - pick up the phone
There are certain aspects of working in Public Relations and Media Relations that seem to get ignored because they’re too much like hard work. Maybe it’s because a large part of Loop PR’s ethos is based in our staff members former lives as journalists that we realise the value of that most easy to ignore little device, the telephone.
Tech geeks can make the social media space a really boring place to be
I love being online. I adore reading blogs, catching up on comments on Twitter and Friendfeed … it’s all good stuff. But, if you are working out how to use social media for ‘non-tech’ PR purposes, I sometimes questions how far ahead of the curve one needs to be.
Let’s look, for example, at some of [...]
The credit crunch is lovely, juicy PR
The oldest PR trick in the book (actually it’s behind the dreary survey) comes from a knowledge that, during a big story, journalists’ editorial meetings go something like this:
“OK, the credit crunch story is still everywhere but there’s nothing new to say. The problem is, the man on the Clapham omnibus is still talking about [...]
