Posts under ‘Loop PR Thinking’

There are certain aspects of working in Public Relations and Media Relations that seem to get ignored because they’re too much like hard work. Maybe it’s because a large part of Loop PR’s ethos is based in our staff members former lives as journalists that we realise the value of that most easy to ignore little device, the telephone.

I love being online.  I adore reading blogs, catching up on comments on Twitter and Friendfeed … it’s all good stuff.  But, if you are working out how to use social media for ‘non-tech’ PR purposes, I sometimes questions how far ahead of the curve one needs to be.
Let’s look, for example, at some of [...]

The oldest PR trick in the book (actually it’s behind the dreary survey) comes from a knowledge that, during a big story, journalists’ editorial meetings go something like this:
“OK, the credit crunch story is still everywhere but there’s nothing new to say.  The problem is, the man on the Clapham omnibus is still talking about [...]

I was alerted to this story by Robert Scoble over on Twitter.  It’s a fine example of very poor PR and Scoble himself blogged about it here.
A day or two ago a good deal of people on the web were getting hugely excited over the new Canon 5D MKII’s video capabilities.  Many of them were directing each other [...]

In areas like PR, creativity is key. Not holding back from mentioning ideas and thoughts in a meeting is vital.