MALE GROOMING SUBSCRIPTION SERVICE INTRODUCES DELIVERIES TO BFPO ADDRESSES

The UK’s first male grooming subscription service – Men Are Useless – has launched a new service to send toiletries to overseas forces through BFPO addresses.

Men Are Useless, which delivers a monthly, letter-boxed sized, high quality pack of toiletry products, will now send unbranded boxes to BFPO addresses and has offered to cover at least half of the postage costs itself.

Paul Johnson, Men Are Useless founder, said: “The idea behind Men Are Useless is very clear – we’re here to cover the boring, but important, bits of men’s lives. Soon after launch we were approached by forces families asking if we could send to BFPO addresses to give their serving partners a reminder of home.”

The company will cover the first £1.82 of postage and half of any extra postage charges.

Johnson adds: “In Europe our brand name signifies men’s lack of interest in going to the shops for toiletries. However, we’ll be dropping the name when sending to forces overseas and sending our boxes unbranded. Let’s face it, our guys overseas have more important things on their minds than toiletries but hopefully one of our grooming packs will be very welcome”

Packs start from £9.99 per month and contain everything from shower gel and shampoo through to razors and shave gel. Gift pack subscriptions are also available.

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Notes to Editors

· A 2007 report from the market research firm Mintel found that between 2002 and 2006 the male grooming market in the UK tripled in value to an estimated worth of £781m, and sales of men’s body lotions, body toning gels, depilatories and suncare products increased by 77% over the same period.

All media enquiries to Louise Evans at Loop PR, 07891 242476

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