The UK’s first male grooming subscription service looks set to rid men of one of their more irritating habits this Christmas – stealing their partner’s new toiletries.
Men Are Useless, which delivers a letter-boxed sized, high quality, monthly pack of products and can be offered as a gift subscription, found that over three quarters of men (78 per cent) admit to ‘bathroom theft’ across a range of, sometimes surprising, products.
The service, which surveyed hundreds of men across all age ranges, found they frequently run out of toiletries, with the highest proportion (38 per cent) admitting to stealing shampoo, ten per cent their partner’s razor and another seven per cent owning up to using their partner’s toothbrush.
Asked to name their most desperate bathroom moments, one in five admitted to washing all over with conditioner, with seven per cent saying they’ve resorted to using washing up liquid.
Paul Johnson, Men Are Useless founder, said: “The idea behind Men Are Useless is very clear – we’re here to cover the boring, but important, bits of men’s lives. Our innovative, monthly subscription scheme will help women deal with two problems this Christmas – firstly they’ll solve the age old dilemma of what to buy for the men in their lives and they’ll also get to protect their own new Christmas toiletries!”
Packs start from £9.99 per month (including delivery) and contain everything from shower gel and shampoo through to razors and shave gel.
-Ends -
Notes to Editors
· More details of the service at www.menareuseless.com
· The survey questioned 400 men via Survey Monkey.
· A 2007 report from the market research firm Mintel found that between 2002 and 2006 the male grooming market in the UK tripled in value to an estimated worth of £781m, and sales of men’s body lotions, body toning gels, depilatories and suncare products increased by 77% over the same period.
All media enquiries to Louise Evans at Loop PR, 07891 242476
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on Sep 13th, 2010 at 1:07 pm
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