Aquatina the world’s first collapsible pocket bottle sells out in just three days

Aquatina, the world’s first collapsible pocket bottle, sold out in just three days after going on sale at Howies flagship store on Carnaby Street on Monday. Howies were London’s first retailer of the bottle, initially dismissed as ‘impossible to make’ by design experts, and also the first shop to appear on Aquatina’s Find-a-Fountain map which shows Londoners where they can fill up their bottles for free.

“Aquatina is a perfect fit for Howies - its stylish and eco-friendly making it the perfect accessory for sale by the water fountains in our stores. We’re delighted to be London’s first retailer to stock it”
said Adrian Gunn, Commercial Director at Howies.

The first unique batch of Aquatina bottles costing under £5 each went on sale in Sheffield in June. Paul Iseard of The Famous Sheffield Shop on Ecclesall Road said “They’re really handy and light and the design is amazing. You can just put it in your bag and forget about it until you want to refill. We are delighted to have sold the first 400 Aquatina! We opened specially on a Sunday to sell them at the Sheffield Half Marathon which passed in front of our shop.”

The Aquatina pocket bottle has been devised to provide an environmentally-friendly and economical
alternative to disposables: a collapsible bottle that can be filled with water from a tap or fountain when needed. Each refillable half-litre bottle is made of food-safe plastic, and collapses to 30% of its size.

“It’s designed to fit into a pocket or handbag so that like your keys or mobile, you can always have it with you.’ Unlike many re-usable bottles, the Aquatina is free of BPA chemicals that have been implicated with a range of health problems.”
Said William Parsons, Wares Design MD and Aquatina designer

The creation of the Aquatina was initially dismissed as impossible by design experts, because of the problems inherent in blow-moulding technology. But following a year-long process, a patent pending design has been created by Wares Design and manufactured by William Becketts Plastics, both in Sheffield.

Ends

Notes:
The average person in the Europe buys 85 bottles of mineral water a year, at a cost of over £100. A typical UK local authority disposes of up to 10 million bottles a year at great cost to tax payers. Last year, humans worldwide threw away 5,000 bottles a second - 150 billion bottles a year, enough to circle the world over a 1000 times or stretch to the moon and back 50 times. Watch the Aquatina movie on www.aquatina.net and view photos on the Aquatina Facebook page.

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