Affinity Marketing Company Touchdown ensures Monkey business for Chessington theme park!

A well-known theme park has announced a new kind of venture involving monkey business! Chessington World of Adventures has linked up with the Good Natured Limited smoothie brand Happy Monkey, to provide a strong marketing offer in a match facilitated by TouchDown,The Brand-Dating Agency ™.

A 2-for-1 offer for admission to Chessington World of Adventures features on Happy Monkey’s 4-pack boxes of Kids Smoothies to all retailers.

This best in market brand affinity offer will run until at least October 2010 and features in a front-of-box flash plus full details on the side of the box. Inside are two data-capture vouchers for customers to redeem.

Chessington World of Adventures opened as a theme park and animal adventure park in 1987. It now has a total of 27 rides and attractions at, suitable for everyone from tiny tots to experienced theme park fans, as well as over 1,000 animals and a SEA LIFE centre. New for this year is the KOBRA, a spinning disc ride that rockets through the air on a 90m track at a dizzying 43mph!

The Good Natured and Happy Monkey brands are promoted as offering health and well-being. Happy Monkey is positioned as an all-natural product – GMO and pesticide-free, with no artificial colours, flavours, sweeteners, flavouring or preservatives – developed for children aged from pre-school to 13. Their 24- to 40-year old mums are the target market and make an ideal co-promotional match for Chessington’s family orientated customers.

TouchDown - The Brand Dating Agency™

TouchDown leads the market in brand partnerships with its BrandMine™ service.

Their service helps clients across UK and European markets reach new audiences through cooperation with other brands – at a fraction of the cost it would take to do it

independently.

“There are a huge amount of businesses whose customer demographics crossover.  We help these companies work together with each other to both enhance their own offering and get access to new customers in the heart of their target market.”

Gavan Stewart, TouchDown Founder

They hold a unique in-house database, BrandMine™ that contains most of the UK and Europe’s top brands. All have registered with TouchDown to work with other companies and organisations.

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