DO SOMETHING LESS FATTENING INSTEAD THIS WEEKEND - ‘GROUP-DONATE’ VIA KEYNOIR AND BE PART OF A NEW PHENOMENOM

Group-Donate £5 to Children’s Charity Kidsco and Keynoir.com will add a further £5

Join together with your friends this Easter to give vulnerable inner-city children and young people a boost.

Throughout the Easter weekend Keynoir, a new site which enables young professionals to link together via social networks and ‘group-purchase’, will give £5 to the Kids Company – www.kidsco.org - for every £5 which is ‘group-donated’.

Instead of buying a deal for yourself, you’ll be able to make a difference to a young person’s life this weekend and donate via the Keynoir website. The more you group donate – the more Keynoir will add.

Become part of a new wave of ‘social-giving’, spread the word around your networks and make sure as many people as possible have a chance to do something less fattening instead this weekend!

Visit www.keynoir.com for more information on how to get involved while membership is still free

Ends

Keynoir.com is the creation of Philip Wilkinson, Kelkoo director and pioneer of the first online price comparison site in the UK, Glen Drury, former CEO of Kelkoo and VP, Yahoo! Europe and Jan Riem, a technology corporate financier. Launch offers included offers at 2 star Michelin restaurant Tom Aikens, Hanmade Chocolate from Melt and mojitos and tapas at an uber cool London hotel.

It has secured a first institutional funding of £ 1.3m from top venture capital firms Index Ventures and PROfounders Capital, the entrepreneurial venture capital firm backed by Brent Hoberman from Lastminute.com, Michael Birch from Bebo, and others. In addition, serial entrepreneurs Paul Birch and Andrej Henkler participated in the investment. Dominique Vidal from Index Ventures and Sean Seton-Rogers from PROfounders Capital will be joining the board of Keynoir.

Paul Johnson, Loop PR, on 01252 725 346 or 07979 592 252 or contact via www.loop-pr.co.uk

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