Let’s not naively get into the ‘was it a PR stunt or not’ discussion. I think anyone who knows even the slightest bit about brand noise must admit Simon Cowell is a PR master. Keeping ‘Jedward’ in the X-Factor is hugely smart - they are a car crash of an act … but Cowell knows there are millions of people keen to rubber neck and ratings will remain very high.
PR Week spins around the usual PR mouthpieces here and comes to a very similar conclusion:
PR experts have defended Simon Cowell’s decision to keep controversial twins John and Edward on the X Factor, after ITV received 3,000 complaints.
Bring it on Cowell - we salute you!
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on Nov 10th, 2009 at 10:56 pm
Check out these great songs about Cheryl, Simon, and The X Factor at youtube.com/thisisjohnnyblack