Role Of Senior Management In Crisis Communications

Invariable it is best to have a pre-agreed group of senior management who will become the Crisis Management Team (CMT) in the event of a major incident. Their goal will be to protect the reputation of the Group by:

· Ensuring the company is seen to be responding to the emergency in the most timely, effective and responsible manner possible

· Providing accurate, authoritative and appropriate levels of information rapidly to all audiences, both externally and internally

· Projecting an image of care, compassion and competence through all public statements and appearances by Reliance spokespeople

· Offering sound and effective advice on communications strategy inside the company, to assist the company in the overall handling of the situation.

It is vital the CMT follow some ground rules and stick to pre-agreed roles within the team. Once a crisis is underway, there should be no last minute changes or tweaks to the plan. These ground rules and principles are covered in the next article.

Come back later in the week for Loop PR’s article on the general rules and principles that should be followed by the senior management in crisis communications. Alternatively sign up for our RSS feed here, sign up for email updates on the right or follow Paul on Twitter.

Also, don’t miss our previous article on ‘How to use a crisis manual’

Well hello again!