It looks like Barack Obama’s new administration is starting as it means to go on by entirely redesigning the White House website. If nothing else is shows the US President’s thirst for the latest web 2.0 trends.
Posts from ‘January, 2009’
How to use a crisis manual
While many companies continually assess and endeavour to mitigate business risks, every company needs to have in place robust procedures and systems for dealing with a crisis: that is, any situation which threatens the integrity or reputation of the business where significant media coverage or interest is likely.
How to save brand reputation through a crisis
Crisis communications is essential for all businesses and never more than now with companies restructuring in the face of the global credit crunch. Crisis communications is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Whether it’s a labour dispute, industrial accident/incident, boycott, or product recall there needs to be a clear corporate response.
What does the Madoff scandal tell us about the names we should give our children?
Two questions that are unlikely to be asked though are ‘Why did no one predict that the ironically named Bernie Madoff would in fact make off with all the cash?’ and “What has this to do with the names we give our children?”
