I love being online. I adore reading blogs, catching up on comments on Twitter and Friendfeed … it’s all good stuff. But, if you are working out how to use social media for ‘non-tech’ PR purposes, I sometimes questions how far ahead of the curve one needs to be.
Let’s look, for example, at some of [...]
Posts from ‘September, 2008’
Tech geeks can make the social media space a really boring place to be
The credit crunch is lovely, juicy PR
The oldest PR trick in the book (actually it’s behind the dreary survey) comes from a knowledge that, during a big story, journalists’ editorial meetings go something like this:
“OK, the credit crunch story is still everywhere but there’s nothing new to say. The problem is, the man on the Clapham omnibus is still talking about [...]
An exercise in turning good news into bad by Canon
I was alerted to this story by Robert Scoble over on Twitter. It’s a fine example of very poor PR and Scoble himself blogged about it here.
A day or two ago a good deal of people on the web were getting hugely excited over the new Canon 5D MKII’s video capabilities. Many of them were directing each other [...]
Crushing creativity in business - a ‘How To’ guide
In areas like PR, creativity is key. Not holding back from mentioning ideas and thoughts in a meeting is vital.
The credit crunch and ‘greener lifestyles’
I don’t honestly feel greener lifestyles need be more expensive so don’t see how the credit crunch will affect them. I think the only ‘green’ aspect that will be hit are those who are looking to piggy back off a green movement to try and make lots of money.
